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Illusive Networks’ Vice President of Channel Sales and Strategy, Tracy Pallas, Recognized as 2016 CRN® Channel Chief

NEW YORK and TEL AVIV, Israel, Feb. 22, 2016  /PRNewswire/ — illusive networks, the leader in Deceptions Everywhere™ cybersecurity, announced today that CRN®, a brand of The Channel Company, has named Tracy Pallas, Vice President of Channel Sales and Strategy, to its prestigious list of 2016 Channel Chiefs. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.

Channel Chief honorees are selected by CRN’s editorial staff on the basis of their professional achievements, standing in the industry, dedication to the channel partner community and strategies for driving future growth and innovation. Each of the 2016 Channel Chiefs has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.

As illusive networks’ first Channel Chief, Pallas leads its 100% channel sales strategy, focusing on selecting and signing strategic go-to-market partners within each geography globally, developing technical sales enablement modules to increase the capacity and capability of illusive partners, and building marketing programs around channel demand generation to ensure rapid pipeline growth.

“We are honored to present the 2016 lineup of CRN Channel Chiefs, comprised of outstanding executives who move our entire industry forward by cultivating exemplary partner programs and executing cutting-edge business strategy,” said Robert Faletra, CEO, The Channel Company. “They represent an extraordinary group of individuals who lead by example and serve as both invaluable advocates and innovators of the IT channel. We applaud their incredible strides and look forward to following their accomplishments in the coming year.”

With a career that spans over 20 years of direct sales, channel sales, marketing and consulting experience, Pallas is a proven security industry executive.

“illusive networks made the decision right from the start to commit to a 100% channel model, which is not the norm for startups,” Pallas said. “As illusive networks’ first channel chief, I’ve drawn from my expertise to quickly build a channel go-to-market strategy with particular focus on net-new revenue creation via enablement, business planning, and demand generation. A partner model is the best way to scale as quickly as we expect and accelerate sales globally.”

The 2016 CRN Channel Chiefs list is featured in the February 2016 issue of CRN and online at www.crn.com/channelchiefs.

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22 Feb
2016